Business & Marketing Calculators
Ad spend, valuations, payroll costs, and headcount math — the numbers that run a business, worked out instantly with the formula shown and nothing sent to a server.
24 of 24 calculators shown
Marketing Metrics
6 calculatorsCampaign returns, impressions, and ad spend.
CPM Calculator
The amount of money required to reach a target CPM, or cost per thousand impressions.
CPM = (Total Cost ÷ Impressions) × 1,000 Open calculator →CPA Calculator
Total spend and total conversions are used to calculate cost per acquisition.
CPA = Total Spend ÷ Total Acquisitions Open calculator →CPC Calculator
Calculate the cost per click by dividing the entire ad expenditure by the total number of clicks, or the opposite.
CPC = Total Ad Spend ÷ Total Clicks Open calculator →Marketing ROI Calculator
Net return from revenue and expenses, as well as the campaign ROI percentage.
ROI % = (Revenue − Cost) ÷ Cost × 100 Open calculator →Google AdSense Calculator
Calculate ad revenue based on pageviews and RPM, or the amount of traffic required to reach a goal.
Revenue = (Pageviews × Ad Units ÷ 1000) × RPM Open calculator →GRP Calculator
Gross Rating Point for the entire campaign, or based on reach and frequency.
GRP = Reach (%) × Frequency Open calculator →Business Fundamentals
5 calculatorsThe core math behind pricing, value, and payback.
Break-Even Calculator
To pay for both fixed and variable expenses, you must sell units.
Units = Fixed Costs ÷ (Price − Variable Cost) Open calculator →Business Valuation Calculator
An industry multiple and annual net profit are used to estimate the valuation.
Valuation = Net Profit × Industry Multiple Open calculator →Payback Period Calculator
The amount of time needed for annual cash flow to recoup an original investment.
Payback = Initial Investment ÷ Annual Cash Flow Open calculator →Markup Calculator
proportion of markup from selling price and cost, or the other way around.
Markup % = (Price − Cost) ÷ Cost × 100 Open calculator →GMROI Calculator
gross margin return on the underlying inventory investment.
GMROI = Gross Margin ÷ Avg. Inventory Cost Open calculator →Cash Flow & Receivables
3 calculatorsHow fast money actually comes in, and what production really costs.
A/R Days Calculator
How long does it typically take to collect on credit sales?
A/R Days = (Receivables ÷ Credit Sales) × 365 Open calculator →Average Collection Period Calculator
A/R days are closely related to average days to collect receivables.
ACP = (Receivables ÷ Net Credit Sales) × 365 Open calculator →Average Variable Cost Calculator
variable cost per unit based on the quantity produced and total variable costs.
AVC = Total Variable Cost ÷ Quantity Open calculator →Workforce & HR
4 calculatorsHeadcount, absences, and the true cost of hiring employees.
Churn Rate Calculator
percentage of clients you lost between the beginning and the end of the quarter.
Churn % = Customers Lost ÷ Customers at Start × 100 Open calculator →Attrition Rate Calculator
Average headcount and the percentage of departing employees.
Attrition % = Departures ÷ Avg. Headcount × 100 Open calculator →Bradford Factor Calculator
prioritizes brief absences over long ones.
Bradford Factor = S² × D Open calculator →Labor Cost Calculator
Wages, taxes, and benefits are all included in the total cost of an employee.
Labor Cost = (Wage × Hours) + Taxes + Benefits Open calculator →Costs & Services
4 calculatorsSetting a price for everything from shipping to the creation of a whole website.
Consulting Fees Calculator
Total project cost based on your hourly rate, number of hours worked, and any other costs.
Fee = (Hourly Rate × Hours) + Expenses Open calculator →App Development Cost Calculator
Calculate the cost of a build using the blended rate and development hours.
Cost = (Hours × Blended Rate) + Fixed Costs Open calculator →Website Cost Calculator
Total build cost, including content, hosting, development, and design.
Cost = Design + Development + Hosting + Content Open calculator →Freight Class Calculator
The NMFC freight class that shipping density belongs to.
Density = Weight ÷ Volume → NMFC Class Open calculator →Budgeting & Market Structure
2 calculatorsdistributing funds and assessing the level of market concentration.
Business Budget Calculator
Divide the overall operating budget by percentage among the several categories.
Category Budget = Total Budget × Category % Open calculator →HHI Calculator
The Herfindahl-Hirschman Index measures market concentration based on firm shares.
HHI = Σ (Market Share %)² Open calculator →No calculators match that search. Try a different word — e.g. “cpm,” “churn,” or “freight.”
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